Winning B2B sales in China

Chronicle of the Changing Landscape of China’s Sales Over the Past 20 Years

SHANGHAI, November 1, 2021 / PRNewswire / – A New Book, Winning the B2B Sale in China, will be launched on November 10, 2021 at 8:00 p.m. (Singapore hour, GMT +8). The author, cj Ng, is the executive director of Directions Management Consulting Co., Ltd. The book recounts the trials, tribulations and successes of many B2B sales adventuress. At the book’s online launch, viewers can ask the author, cj Ng, questions and get candid answers about what it’s like to sell in China. cj will also share his observations on the evolution of from China sales landscape from the early 2000s to the present day. Readers can log on to to register for this book launch online

The book garnered positive reviews from experienced sales managers in China. Insightful and practical. Cj shares expertise on the why and how of building trust with Chinese customers, formulation and execution China sales strategies and sales team coaching for success,“said Ethan Wang, vice president of sales, Asia Pacific, Tenneco.

Oscar Wu, CEO of Ondal Medical Systems China, says, “All of the advice in the book is so close to our actual selling life. The case studies shared were almost identical to those of our company.. “

Another reader, Kelvin Tan, Managing Director of Klasmann-Deilmann China, says “The detailed accounts of how the business environment in China has evolved over the years and how to navigate complex landscapes is clearly spelled by cj

As part of the book’s launch, Amazon Kindle will be offering free downloads for all Kindle orders from November 9, 2021 at 4:00 p.m. (Singapore time) until November 12, 2021 at 3:59 p.m. Readers can log on to to place free Kindle orders.

The author, cj Ng, is the Executive Director of Directions Management Consulting Co., Ltd., a boutique consulting firm that helps businesses achieve better results through their employees. Earlier this year, cj co-wrote Sales-Map™, an online situational judgment test, measuring sales skills in four steps of the B2B sales process. It is suitable for B2B salespeople from all industries and seniority levels.

Readers can contact the author on his LinkedIn page:

Changjie Huang
+ 86-13671902505
[email protected]

SOURCE Directions Management Consulting Co., Ltd

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