Wedding bells ring, ring sales skyrocket as ceremonies are rescheduled


BATON ROUGE – Nationally, the wedding industry has rebounded as thousands of couples change reservations to say “Yes!”

After waiting a year, more and more couples decide to get married and they stop at their favorite jewelers to pick up a ring to ask the question.

“We were worried, like everyone else, that brides sales may suffer, but love finds a way. We found that overall people’s sales had really increased, probably over 20% in our bridal sales. “said Johnny Tate, senior vice president of Lee Michaels.

At Lee Michaels, it’s not just their sales that are increasing.

“We actually felt they started buying bigger diamonds. We thought they were like, hey, I can’t travel and I can’t do other things, I might as well buy a diamond this year, ”Tate said.

They saw the demand increase after the mask’s mandate was lifted and believe that after such a long year customers just want to celebrate those special moments.

“I think people are just saying, get out, we’ve been locked up for a year and a half. Let’s go out and do something. Let’s enjoy life and one of the ways we are thankful is to share the love and experiences with jewelry, ”Tate said.

With that question asked, the celebration moves to wedding venues like Oak Lodge.

“So during the pandemic we had to postpone around 200 events,” said Audrey Taunton Oak Lodge Sales consultant.

Meanwhile, business was down 75%, now the phones are ringing nonstop.

“We’ve booked until December for our holiday season and wedding and we’re even starting to book until 2023,” Taunton said.

As the dates go by quickly, they try to get everyone in.

“Our weekends are so full, we’re just trying to accommodate them as best we can. A lot of people are having weekday weddings right now, I just think they’re ready to start celebrating,” Taunton said. .

Even with business, jewelers and places are just happy to see their customers again.

Jewelers nationwide are reporting the same 20 percent increase in sales.


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