Founder traces Dr Batra’s journey in new book

Dr Mukesh Batra, founder of the chain of homeopathic clinics of Dr Batra, retraces his journey as well as that of his company in his guide in part memory.

“The Nation’s Homeopath: How Dr. Batra Became the World’s Largest Chain of Homeopathy Clinics” is an unusual story of entrepreneurship, risk appetite, resilience and self-confidence, according to its publishers HarperCollins India.

From humble beginnings with a clinic in Chowpatty, Bombay in 1982, Dr Mukesh Batra, son of a homeopath and his wife an allopathic doctor, now operates over 200 clinics in seven countries and 150 cities in India.

In the early 1980s, when loans were not readily available, Dr Mukesh Batra borrowed money at a staggering interest rate of 36% per annum.

And since then, he has led an eventful life. A Padma Shri recipient, Dr Mukesh Batra has cared for celebrities including presidents, prime ministers, actors, sportsmen, performers, among others, as well as the common man for decades.

Along the way, he has repeatedly defied death, experienced love and heartbreak, and experienced failures in some endeavors.

“The Nation’s Homeopath” is the story of “my personal experiences as a healthcare professional and entrepreneur. The reader will be at the forefront of the mistakes I made and how I turned challenges into opportunities and failures into successes, ”he says.

Sachin Sharma, senior editor of HarperCollins India, describes the book as “very engaging, honest, witty read and a guide for the budding entrepreneur.”

In the book, he also mentions how Dr Batra focused on the 4Cs – communication, continuity, cost reduction and compassion – to deal with the challenges posed by Covid.

He says if cancer is the capital C, so is Covid.

“And we focused on the 4Cs to deal with this C. Communication was one. We continued to talk to employees and patients. Continuity was another – wherever possible we made sure there was no break in treatments. The third “C” was cost reduction. Compassion was the last ‘C’, ”he says.

Explaining some challenges during the pandemic, Dr Mukesh Batra writes: “The supply chain and market disruption during Covid, as well as a reduction in the sales team and health advisors, meant that unsold products on a few months were on the market. This involved going to each of the 200 distributors and agreeing to change the unsold products to fast-moving products. This resulted in further financial losses that were not anticipated.

But through all the problems he said he kept innovating.

“We have launched new products, some of them made necessary by coronavirus, like alcohol-based hand sanitizers… This not only increased our product portfolio and excited the market, but also increased our turnover and our profitability.

He also says that Dr Batra’s state-of-the-art Clinical Management System (CMS) also helped the company treat patients during the Covid pandemic, as its doctors could use the systems and databases while working from home. .

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