Emirates News Agency – SBA’s ‘Into Books’ campaign wins two gold medals at Dubai Lynx 2022 Awards

SHARJAH, 17th March, 2022 (WAM) — The Sharjah Book Authority (SBA) global ‘Into Books’ campaign has won three grand prizes at the prestigious Dubai Lynx 2022 – two gold and one bronze in the ‘Film’ categories and “Film Craft”‘.

Under the slogan “If you love something, you love books”, this campaign resulted in Sharjah’s first win at the Dulai Lynx – the premier MENA award for creative excellence, reaffirmed the emirate’s status as a as a regional cultural power.

Part of the SBA campaign was a one-minute film whose high production quality, unique art direction and gripping narrative captured the imaginations of children and adults from diverse backgrounds. The Dubai Lynx 2022 jury awarded “Into Books” a Gold Lynx award and a Bronze Lynx award in the Film category, followed by a second Gold Lynx in the Film Craft category, praising the campaign for its tangible global impact, which is reflected in the massive numbers of audience engagement.

The campaign garnered 78.38 million impressions on social media platforms, reached 52 million users in 46 countries around the world, became the #1 trending topic on Twitter and led to sales of over 300,000 books on various e-commerce websites that SBA has partnered with for the campaign.

Khoula Al Mujaini, Director of Exhibitions and Festivals at SBA, said: “This campaign embodies the vision and directives of His Highness Sheikh Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, to continue to strengthen the role of books in construction. The campaign is also part of SBA’s mission to support and promote the book industry in the region and around the world.

She added: “These prestigious awards are a true recognition of our efforts. They reaffirm Sharjah’s impact on the international cultural scene and the positive influence of the emirate on global publishing and the formation of communities based on the knowledge. Through the campaign, we succeeded in changing the popular perception that books are only for intellectuals. Ultimately, ‘Into Books’ delivered an enduring universal message that regardless of interests or a person’s passions, there is a book for that.

WAM/Amjad Saleh

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