[Editorial] Three PC promises for the new year ahead of MWC 2022 – Samsung Global Newsroom

We are only in the second month of 2022, and yet, it has already been quite a year for Samsung Electronics!

Just a few days ago, we announced our Galaxy S22 series, a series that represents the best of Samsung mobility, innovation and ingenuity coming together to improve people’s daily lifestyles, and which also greatly influences another range at Samsung: the PC.

Putting users at the heart of the Galaxy experience

Over the past two years, one of Samsung’s main goals has been to redefine the computing experience for the mobile world. We’ve been focused on redesigning our PC lineup to deliver the best of Samsung’s mobile experiences and ecosystem with devices like the Galaxy Book Pro 360. That’s also why we’re committed to openness, a dedication to our customers that promises breakthrough innovations and world-leading collaborations. to put our users at the heart of the Galaxy experience.

Last year, we reached more PC consumers in more markets than ever before, and as a result, PC sales increased 63% year over year. Now, in 2022, we’re doing everything we can to further remove the frictions of our users’ daily digital lives so they can work, connect with loved ones, and enjoy their hobbies from anywhere with experiences simple and transparent technology. As part of this initiative, we have focused on device continuity, ensuring that devices across the Galaxy ecosystem work together for our users.

So while PCs continue to power many of our daily routines, we’re continuing our efforts with our Galaxy Book lineup to deliver best-in-class experiences across all of our devices. That’s why we continue our longstanding partnership with Intel and Microsoft. Together, we will achieve three goals with our soon-to-be-announced next-generation Galaxy Book lineup, which is set to transform the way people use their devices in their daily lives: a seamless experience across all devices and operating systems , the combination of the best of Galaxy mobility powered by Intel and peace of mind through robust security.

We’re excited to share all the details of the next generation Galaxy Book with you ahead of Mobile World Congress (MWC), but in the meantime, here are some things you can look forward to.

Seamless experiences that transcend devices and operating systems

As consumers continue to own and carry more and more mobile devices, from smartphones and tablets to PCs and wearables, we understand how vital it is that their technology works seamlessly together, regardless of system. operating or the form factor they use.

We’ve already made major progress in tandem with Microsoft on apps like Link to Windows, and in 2022 we’ll expand those experiences even further. From smartphones to PCs, Galaxy devices already provide a seamless experience that provides access to Microsoft apps like Office, OneDrive, and Outlook for full functionality on the go. In the future, we’ll bring even more continuity to users while they work, connect, play, and more.

To provide more consistency in how our devices look and feel for all users, we recently announced One UI Book 4. Now your favorite Samsung apps like Samsung Gallery and Samsung Notes look clean and consistent whether you use on your phone or PC.

Combine the best of Galaxy mobility, powered by Intel

We are committed to creating devices in the Galaxy ecosystem that are as thin and light as possible while still being able to fuel your full productivity.

With the next generation of Galaxy Book, Samsung and Intel are creating a modern PC experience, bringing together the best of the connected Galaxy ecosystem and mobility with next-generation performance, battery life to give users a series of PCs that meet all their needs. no matter where they are in life, or their day.

Peace of mind for our users

These days, more and more people are working from home and are facing unprecedented security risks, both for themselves and for their business. We remain committed to providing safe, private and secure experiences, wherever our customers are, to contribute to a safer society.

The threat of cybercrime has increased significantly since the start of the pandemic, which has the potential to cause incalculable harm to businesses and individuals. However, we want to do everything we can to protect Galaxy users.

These days, it’s vital that we provide as secure an experience as possible. One thing is clear: we cannot do this alone. To deliver the most secure PCs possible, we’ve worked with Intel and Microsoft to ensure the next generation of devices meet the highest security standards and combat modern security threats. We can’t wait to show you the next generation of Galaxy Book alongside our trusted partners. Watch for more updates as we’re ready to share our full take on the modern PC experience.

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