Consumers Want Retailers to Invest in Sustainability – Produce Blue Book

A new report from Acosta shows buyers want retailers to invest more in sustainability.

JACKSONVILLE, Fla., Nov. 22, 2021 / PRNewswire / – Acosta, a global integrated sales and marketing services provider to the consumer packaged goods (CPG) industry, today released its latest research report, Sustainability Impact on Purchase Behavior. With 59% of shoppers making a more eco-friendly lifestyle a priority, the results show how consumers plan to take more action with sustainability in mind.

“Consumers continue to focus on sustainability in their purchasing decisions, showing that eco-friendly lifestyles are here to stay,” said Colin Stewart, Executive Vice President, Business Intelligence at Acosta. “Retailers have the opportunity and the responsibility to think about their environmental footprint and deliver value in ways that increasingly matter to their customers. “

Recent research from Acosta demonstrates consumer preferences for sustainability initiatives among retailers and highlights a shift in purchasing behavior to support these efforts.

Environmental concerns

  • More than half of buyers (56%) are very concerned about the future of the environment.
  • This sentiment often determines the products they buy.
  • Seventy-five percent of millennials say sustainability is very / somewhat important when purchasing consumer packaged goods.
  • Four in 10 buyers are more concerned about sustainability now than they were before COVID-19.

Lifestyle changes

  • Buyers make the effort to live lifestyles that are more respectful of the environment.
  • Eighty percent made the reduction, reuse and recycling of products and packaging a priority.
  • Sixty-three percent are more likely to seek out minimally processed food and drink products.
  • Sixty percent pay more attention to product packaging and its impact on the environment.
  • Older shoppers (boomers +) are more likely to recycle, while younger shoppers (Gen Z and Millennials) are more likely to change their buying habits.

Product purchasing behaviors

  • Eighty-five percent of those who buy green products will always or very likely buy them in the future.
  • Top sustainable products purchased in the past year include fresh produce (60%), cleaning products (44%), and eggs (43%).
  • Consumers are willing to pay more for sustainable products, such as plant-based meat substitutes (81%), beauty and personal care items (80%), dairy products and dairy alternatives (78% ) and meat / poultry (74%).

Responsibility of the retailer

  • Consumers agree that retailers have a responsibility to the environment and the communities in which they serve.
  • Only about 1 in 3 buyers regularly notice the sustainability efforts of retailers and manufacturers.
  • Sixty-five percent would like companies to invest more in sustainable development.
    Acosta’s report on the impact of sustainability on buying behavior was collected through online surveys using the buying community that owns the company, conducted in October 2021.

About Acosta
Acosta is an integrated sales and marketing service provider that empowers consumer goods brands and retailers to establish themselves in the modern marketplace by delivering progressive solutions and exceptional service. With over 90 years of experience, Acosta understands changing consumer needs and helps its customers and clients stay ahead of the curve, fueling their accelerated performance. For more information, please visit

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