Aviagen Asia Pacific Meets Customers Online To Launch Key Thai Management Documentation

On October 19, the Aviagen®
The Asia-Pacific team hosted industry participants for a webinar, presenting them with key management information translated into their native languages. The translated literature included the Arbor Acres® and Ross® performance goals and nutritional specifications for parent stock (PS) and broilers, which can be downloaded by customers from the Thai language page of the website. Aviagen.

During the webinar, guest speakers Khun Pornchai Iamsanguanjit, President of the Broiler Breeder Association, and Khun Somboon Watcharapongphan, President of the Broiler Association, delivered the opening remarks. These were followed by an introduction of the new literature by Dr. Ting Lu, Global Technical Transfer Manager of Aviagen.

While Aviagen takes every opportunity to share the latest tips for improving the health and welfare of birds, Dr Keat Fu, Aviagen Senior Veterinary Poultry Specialist, also addressed customers on the important topic. of the “control of inclusion body hepatitis (IBH)”.

Tools to help customers optimize their performance, health and well-being

The genetic performance potential of Arbor Acres and Ross birds is continually improving, and the performance targets provide a benchmarking tool to help customers assess their performance. Nutritional specifications complement the objectives by detailing the specific nutritional strategy required at each stage of development to raise healthy and performing birds. They provide advice on the dietary needs of birds at various stages of their life in order to improve key indicators of bird productivity, health and welfare.

“As we expand our global reach throughout the Asia-Pacific region, we are committed to also providing our customers with a local touch, having teams close by working with them in their native languages, and offering the latest tools for management, such as performance goals and nutritional specifications, in their own language. We believe this is one way to strengthen their success and improve our service to them, ”said Greg Hitt, Regional Technical Director for Aviagen Asia-Pacific.

Global reach, local touch

The Thai webinar is the second in a series of online meetings to launch Aviagen literature translated into local languages ​​in the Asia-Pacific region. The first event was for the Korean language, with more country-specific events to follow. A section of the Aviagen website will be devoted to these new translations.

You can download the Thai language version from https://ap.aviagen.com/language-mini-site/show/th.

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