Most of the offline retailers in these days have started optimizing the business operation around the concept of the proximity marketing. They have begun in optimizing the business to their potential, also by doing the conversion of Omni channel online traffic for accountable their offline business. The proximity marketing is already creating the waves into the retail industry by positively delivering the outputs. This is done as each offline retailer today is fully enthusiastic and is willing to test the potential.
By simply putting, it is using Bluetooth in the form of geofencing or beacon devices. It is connected to the smartphone of the visitors into the shopping malls, or high street stores vicinity with the Bluetooth enabled device like smart mobile phones. If speaks technically, the proximity marketing is doing the real time location tracking and is also tracking of micro level location. It is also sending out the personalized push notifications the first time and is repeating visitors by using the technology of Bluetooth. Here in the article, you will see some of the advantages of using the proximity marketing.
Some advantages of the marketing that you will be getting from it-
• Real time power- The push notification content is not visible in the real time but is editable as well. The content that is shown to the users can be right way modified. The personalization and optimization are both efficient in the real time.
• Customized coupons- Its offers and deals can tweak right away all according to the real time behavior of shopping information and demand on goods and categories.
• Real time connections- The proximity marketing is much helpful in maximizing the store interactions and also is establishing real time connections with consumers shopping inside a store.
• Customer engagements- It helps in connecting with shoppers available in the vicinity of stores like parking area, common area, lobbies and food courts.
These are the advantages of investment in the proximity marketing.
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